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The internet is really a double edged sword. On the one hand, anytime you have a question about absolutely anything, all you have to do is “Google” the phrase and up pop literally thousands of potential answers to your inquiry. - See more at: http://diymarketers.com/diy-marketing-strategies-at-the Read More

If you’re a big fan of Robert Cialdini, who wrote the defining book on influence more than twenty years ago, then you’re going to want to get your hands on the first new book he’s co-written that’s just been released. It’s called The Small Big and it will help you create big influencer with a few Read More

If you don’t do or “get” segmentation, your business is really missing out on dollars and opportunities. Segmentation is the secret weapon of any effective marketing program. - See more at: http://diymarketers.com/how-to-segment-your-customers-differentiate-your-business-and-thrive/#sthash.ygGxmw Read More

Anita Campbell’s post at Small Business Trends, 7 Things You Don’t Know About Me, got me thinking. What would happen if we asked our customers something like this? What would happen if we actually knew what those things were? - See more at: http://diymarketers.com/7-things-you-dont-know-about-you Read More

Social media isn’t just for meeting people; amid the emoticons and funny cat pictures, there is a real opportunity for businesses to connect with their customers on a personal level. Social media marketing is unlike any form of marketing that’s come before, in that it relies on inbound traffic rath Read More

How many times have you seen a website design you liked and thought “What kind of WordPress theme is that?”

Now you can know for sure. Just head over to — are you ready for it? What WordPress Theme is That?
- See more at: http://diymarketers.com/see-website-design-like-heres-find-wordpress-them Read More

Small businesses need big ideas to stay strong. Striking it out on your own isn’t easy, and there’s plenty of challenges to overcome professionally and personally in order to stay successful. When it comes to starting your own business and making the most of the materials you have, there’s no doubt Read More

I’ve known about Facebook contests for years. I mean a lot of years. They are a terrific way to engage your audience, build your fan base and, of course, generate leads and build your list. - See more at: http://diymarketers.com/facebook-contests-lead-generation-strategy-business/#sthash.VzlDGDMP Read More

Content Marketing World is an event that’s out of reach for most small business marketers’ budgets, but the lessons covered here aren’t just for the big guys. Yes, a lot of attendees were from bigger companies who have entire departments for what you allot yourself a couple of hours a week to do — Read More

I’m helping a friend who has relocated to a new state launch his sales consulting business. His ideal clients aren’t really online for business and he gets most of his new clients from face-to-face meetings at networking events. - See more at: http://diymarketers.com/write-brochure-creative-market Read More