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Other than an excellent product or service, few things matter more than a captivating message that can attract customers. Learn the "Compared to What?" quotability cue and other specific ways to craft slogans and stories that enable you to stand out in your market Read More

Co-create an unusual, relevant and regular ritual that enables customers and prospects to participate and easily share with others Read More

Create first-ever experiences that deepen customer engagement and spur their desire to share it with others. Reduce your cost and multiply your visibility and value by co-creating those experiences with other reputable small businesses that serve the same kind of customers as you do. Read More

Leverage stand-out visibility and value in your market by adapting the successful 3-step TED conference approach to growth. Read More

Co-produce tip sheets and hot content mailers that are so valuable that they pull people in your doors, holding them with plans on how to buy from you. Plus your tips could be a guest column too. You and your partner's "first ever" service may also attract local media coverage Read More

How restaurants and other local businesses can host events that bring in new and old customers, spur more spending and media coverage plus build in bragging rights so they will tell others Read More

ReachLocal combines search & site retargeting platform to give local businesses a new way to reach local consumers online with targeting tools. It plans to open the service on Monday, reports Laurie Sullivan at MediaPost Read More

With apt partners generate more reasons for people to visit and spend in your town. Using simple social media and in-person outreach, see how these successful town-centered partnerships attracted free media coverage, more visitors and more per-visitor spending Read More

While smart partnerships are more credible and cost effective than advertising, it's wise to see if prospective partners can be trusted to keep agreements so start with shared outreach in these simple yet valuable ways to ways to see if you are an apt match for further partnerships Read More

Craft crowd-attracting events with unexpected partners that serve the same niche to generate more curiosity, visibility, value and bragging rights that spur customers to invite their friends to attend. Read More