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Public relations is the hot potato of the marketing budget. Chief Financial Officers hate it, while salespeople and business development executives love it. The truth is the ROI of PR is very different than the ROI of advertising and no less valuable. But, because of the differences, it requires an Read More

Technology and people’s attention spans have caused a change in media. If you want to promote your company, book or product, you need to understand these changes and how to address them. Read on and learn some tips! Read More

According to BlogPulse, there were 152 million blogs on the Internet at the end of 2010. So how do you know which bloggers to target when you’re promoting yourself or your company? Here are a few tips to help you. Read More

Many of today’s business owners and executives find themselves frustrated when dealing with the subject of marketing. I thought it might be helpful to share some basics about marketing, PR and advertising, as it relates to your company’s growth. Read More

Buzz marketing is a powerful tool that many people do not understand nor apply, but it’s value is so important, as it brands a company and lays the foundation for future stability and growth. Read on and see if this is for you. Read More

Commercials no longer have the reaching power it used to. With DVRs, movies-on-demand and remote controls, people are tuning out in droves. So how can reach your customer? Read on learn how PR is more effective. Read More

The immense popularity of social networks have been some of the most exciting new directions for PR and marketing that I have experienced. Many don't do it effectively. Read a few tips that will help. Read More