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Today, if you want success, the public needs to know who you are and what you have to offer. Does your public know who you are? If not, read on and learn how to change that around. Read More

The media doesn’t shut down during the holidays. The newspaper still arrives at your door every morning and when you turn on the radio or TV, you’ll find all the same shows are on the air. However, if you want to be in the news, you need to act now. Here’s why. Read More

I put together a list of ideas to help people make the most of their TV interviews, so I thought this time we’d talk about radio. While both are broadcast interviews, they are different. Read on. Read More

Years ago, if PR firms got a news placement for their client online, it was like a little bonus -- a cherry to put on top of the sundae. Today, it is the very life-blood of PR, with online news coverage making up the majority of how people get informed today. Read More

I tend to use this space as a "how to" venue. I like to share my insights on how to get the media excited about you, your message, your products, your services and books. My hope is that the information I offer will enable you to generate media placements for yourself to further your public relatio Read More

You might see yourself as only one of a million people who are knowledgeable in a particular area, but your friends, family and colleagues may see you as the reigning expert on the subject, the go-to guy or gal with the answers. Read on and see if you have what it takes. Read More

The 4th quarter will be here in less than 6 weeks, the greatest sales season of the year. The media is booking its segments, planning their articles and prepping their shows NOW. Will you be in the media? Read on. Read More

PR is the non-paid exposure one gets that comes with an implicit endorsement. It’s powerful because it the viewers, listeners and readers trust their favorite host or journalist. If you’d like to speak to those people, read on. Read More

Last week I said that adding value was more important than the number of followers in social media. This week I touch on the numbers and why they DO matter, to give you credibility. Read on. Read More

Imagine two people who walk into your office seeking your business. Each has impeccable credentials, wearing suit, and has an impressive resume. One hands you a business card, the second his book. Who won your business? Read More