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We Have a Great New Look – and You Can, Too

Posted by marshafriedman under Public Relations
From http://emsincorporated.com 4645 days ago

Your website is your storefront to the world. If designed properly, then people will do more than just window shop. Read how you can make your site more effective. Read More

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How to be a Print Reporter’s Favorite Source

Posted by marshafriedman under Public Relations
From http://emsincorporated.com 4657 days ago

If you not only want to have an opportunity to be in the newspapers, but would like to become a favorite source, then read how you can gain the trust and favoritism of the journalist. Read More

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You’ve Got Publicity, Now Where are the Sales?

Posted by marshafriedman under Public Relations
From http://emsincorporated.com 4659 days ago

Making sales is actually a two-step process. Step one is getting broad recognition from a good publicity campaign. Step two occurs at your point of sale. Read More

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Want to Make Sure the TV Cameras Love You?

Posted by marshafriedman under Public Relations
From http://emsincorporated.com 4664 days ago

Article At a glance: • Relax and treat the host like a friend • Dress in solid, darker colors • Be an expert guest, not a salesperson Read More

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Reach Bigger Audiences by Using Broader Appeal

Posted by marshafriedman under Public Relations
From http://emsincorporated.com 4666 days ago

Don’t lock yourself into one marketing message. Broad messages make for bigger audiences. Have a variety of angles for year-round marketing Read More

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Want to Get in the Game? You’ll Need a Coach

Posted by marshafriedman under Public Relations
From http://emsincorporated.com 4672 days ago

But the reality is, we all need a coach. Ali and Leonard needed Coach Dundee. Giants quarterback Eli Manning needed Coach Tom Coughlin on Sunday. Read More

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Why Your Marketing Plan is like A New Year’s Resolution

Posted by marshafriedman under Public Relations
From http://emsincorporated.com 4686 days ago

Marketing is building and maintaining an emotional relationship with your customers. Your marketing plan is like a New Year's resolution. If you're not careful, your relationship will erode. Read More

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Radio Stations – They’re Now Web Sites That Also Happen to Broadcast – Part 2

Posted by marshafriedman under Public Relations
From http://emsincorporated.com 4693 days ago

Article highlights: 1. Radio stations have married social media and traditional media. 2. Why social media is important if you wish to be a guest. Read More

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No Shock – Talk Radio’s a New Game! Part 1

Posted by marshafriedman under Public Relations
From http://emsincorporated.com 4694 days ago

I talked to Alex about changes in talk radio and how they affect you as a guest. Our interview ran long so here part 1 today, the rest tomorrow. Read More

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Changing Newspapers Demand Changing PR

Posted by marshafriedman under Public Relations
From http://emsincorporated.com 4706 days ago

Downsizing newspapers have changed how PR is done. Smaller staffs, less time to mine pitches and press releases, what can you do to get in the news? Read More