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For some reason, people believe whatever they see on TV. That is why a strong marketing strategy for authors is to start with local TV appearances. As one of our clients said, “I found that you get almost instant results with TV.” Read on. Read More
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Even the main-stream media sees the reality that you cannot ignore social media; it’s not going away. See how they use it and why, and what that means to you. Read on. Read More
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I’ve never seen a media tool so broad in scope, personal in reach and effective in use as Social Media. It’s so powerful, I’ve never seen anything like it before and probably won’t see anything as influential in our lifetime. Read More
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A mistake many commit in a media campaign during the holidays is slowing down instead of popping the clutch and putting the campaign into overdrive. Read More
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Now is when the media is lining up its expert guests for January. That is traditionally when radio and TV hosts talk about New Year’s resolutions and “new year, new you” advice for their audiences. Is your message resonating? Read More
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In public relations, one of the most important truisms revolves around the primary question that the media asks itself as it evaluates the potential stories it may cover: Who really cares? Read on. Read More
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There are four types of media outlets today – TV, radio, print and social media. I call this a 4-D strategy. Here’s why all four are needed for success. Read on. Read More
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On average, 500 press releases are sent to the New York Times every day. The rest of the media have equally high numbers. So how do you make the most of your PR and not get lost in the shuffle? Read More
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The media’s been specializing in reinventing itself every few quarters; marketing has been slowly evolving, trying to keep up with the changes. As each of these new areas emerge, our tactics as PR strategists are changing with the times. Read More
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The e-Book revolution is in full swing today and the statistics are absolutely staggering. In the first half of 2010, e-Book revenues for the U.S. surpassed all of 2009. Are you ready? Read More
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