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Print journalists tend to like pitches in writing.
Keep it short and sweet.
Don’t rely on a web link to make your case.
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People can’t search for you if they don’t know you exist.
Keyword searches return thousands of competing results.
Media exposure helps point people to your website.
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Article at a glance:
For free media exposure, plug into the news.
Everyone has expertise to contribute. What’s yours?
Don’t wait to jump on breaking events Read More

A marketing campaign is no different than a political campaign; the difference is the goal. The marketer wants a sale and the politician wants a vote. We can learn quite a bit by looking at political campaigns. Read More

It’s bad enough when you walk out of the bathroom with your dress tucked into your underwear. It’s worse when your red-faced moment is beamed to millions of television viewers. Here's what not to do on TV. Read More

Many people looking to be a guest on talk radio get nervous about a possible controversy during the interview. They want it to be friendly with no confrontations. The problem is confrontation makes for good entertainment and people remembering you. Learn how to handle it well. Read More

If you aspire to national publicity in media, then don’t ignore the local media. It helps you become polished, makes you a hometown celebrity and opens the door to the national stage. Ready why and how. Read More

Many fiction authors believe that book reviewers are the only outlet they have to promote their book. What if I told you have another powerful option? Learn how to get your fiction novel in the media. Read More

Social media reminds me of Mouse Trap. Get a mention in a newspaper, share a link on Twitter, it's retweeted, posted on Facebook; then you’re a guest on a show! Read More

Many authors and business people are to caught up in the writing of the book or creation of the product that they forget to think about planning for marketing it. Read More