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By now, everyone knows that social media is a key component to any marketing campaign. But aside from the obvious benefits of outreach and awareness, there is something else you can be doing with your social networking campaign that can supercharge all of your efforts: build an opt-in email list. R Read More

Appearing as a guest on television is an important part of your marketing strategy for becoming a well-known expert in your field. To have a successful TV interview, where you’re able to focus on your message and be completely undistracted, it helps to understand the actions being performed by the Read More

With nearly 400,000 books published every year, it takes real know-how and promotional intensity to make sure your book stands out from all the other new books being released. Read and learn a few tips to help. Read More

In my role as the head of a PR firm, one of the most common misconceptions I see has to do with the superlatives people choose to describe themselves. Now, I’m not referring to how the media positions someone, but rather how someone seeking PR wants to refer to him or herself. Read on. Read More

Do you realize that you may be a perfect candidate to appear on local television shows to talk about your products, and more importantly that the impact it can make in terms of product sales and distribution is enormous? Read on... Read More

For the last month, what began as a small group on Wall Street has become a national phenomenon. Whether or not you agree with them, what’s interesting is how the story grew and where it began: the Internet. Read on. Read More

After writing your book, are you finding that no one is buying it? Could you be committing the seven deadly sins of book promotion? Read on and see what you can do to get the exposure and awareness you need. Read More

In the PR business, I’ve had experience – as have some of my clients – with the free or low-cost press release services that seem to have proliferated all over the Internet. In fact, if you Google press release services, you’ll find a wide variety of them. However, the question you have to ask your Read More

Many people think of PR as advertising and marketing, where some many dollars go in and so many sales come out. PR is a different animal. Read on and learn what you CAN expect. Read More

Many people are using social-media, because they’ve heard of all the success stories. However, few get the results they expected. Why? Many people do not understand SMM nor do it properly. Read on and learn how to do so successfully. Read More