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Anyone interested in learning effective PR and marketing strategies, new and old, should get their hands on The New Rules of Marketing and PR. Read More

If you're taking your message to talk radio, you may benefit from some of my favorite, and less obvious, bits of advice. Read More

If you've been waiting for the right time to market your book, be it fiction or non-fiction, adult lit or children's stories, that time has come. Read More

What can a small business or author with little budget for marketing learn from a former top ad exec for the likes of Apple and Nike? Read More

What’s the return on investment, the ROI, for putting that time into social media and networking? It’s called the RON – the “return on networking.” Read More

90 percent of small businesses in the United States are family-owned. That got me thinking about the positive impact working with family can have. Read More

Take this 10-question quiz. It's not a pass-fail, rather; it will help you through the questions for your goal and message for your marketing. Read More

Every month about this time, we pull out our big “Chase’s Calendar of Events” book — or open the CD version — to see what historical anniversaries, special observances and not-so-obvious holidays we’ll be celebrating in the weeks ahead.

What does this have to do with marketing your company, pro Read More

If you're a professional or business person, writing a book is a great way to market your service or product. Here are some tips for success. Read More

Whether you're hoping for an agent and a contract, looking for a small independent publisher, or self-publishing, these tips apply to you. Read More