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Selling and marketing to penny pinchers can be a challenge, can't it. Here are ways you can market your business to sell to all types of spenders. Read More

Wondering which graphics file to use? Should it be a GIF? TIFF? EPS? Vector or raster file? This handy flowchart and infographic will help you decide. Read More

Photos are processed 60,000 times faster than text. So it only makes sense to use images whenever you can, right? As a designer and marketer and small business owner, I am always looking for good, effective and free photos to use. Here is a list of my favorite sources. Read More

As a small business owner, you will likely need to hire a graphic designer at some point. Freelance designers are everywhere. As a business owner, marketing consultant and a designer, I have seen problems from all sides. So how do you know what to look for and keep from getting ripped off? Read More

Almost all businesses have a website. But how much thought have you give to how it's converting visitors into customers? Beyond how it looks or how it's found, it should be your biggest marketing tool. Make sure you are doing these 8 crucial things on your website! Read More

Don't you hate when someone asks "what do you do?" and you stumble through a disjointed and lengthy explanation? So did I, so I came up with a formula, and I added my own "secret sauce" that I found really helps potential clients remember you. Read More

Did you know that 60% of people make purchase decisions from information they learn online? That makes your online brand uuber important. Here's how to give it a boost: Read More

Do you wonder if your website visitors are having a good experience? Here's a checklist to help you see possible problem areas. Read More

The virtual assistant you (maybe) forgot you had will save you more time than you realize when you get in the habit of fully using it. Read More

Do you ever feel like there are not enough hours in the day for social media? Here are some tips to help out... Read More