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YouTube gives you the ability to instantly create a branded profile online. You can customize your YouTube channel with your company’s logo and you can create a theme which is then followed across all your websites. Read More

Configure permalinks: Permalinks determine the structure of your URLs, and those URLs are what the search engines read to determine the content of your blog. With WordPres... Read More

Content Marketing is so much more than getting links. It's the glue that holds your funnel together. It's the reason a prospect visits your site, it's the reason they choose to move further down the purchase path. Real content marketing is complex; it's not just building a great infographic and no Read More

The owners of Gemini Plastics, an injection molding company in Fallsington, PA, like many B2B marketers, regarded their video as little more than a nice enhancement to their Website…until it helped them close a $3 million dollar deal. Read More

But now that you’ve produced your first video, what’s next? How do you not only maximize the marketing from that video, but also create new video marketing opportunities? Read More

Why do so many small or solo businesses fail? Is it because the owners weren’t good enough at what they did? In most cases that’s just not true. Most of them were very skilled and talented in their area of expertise. So why do people continue to struggle without enough clients or income? Read More

Want to master one of the most important principles in website copywriting? Watch the 5 minute video and learn! Read More

Recent research shows that the #1 reason customers switch suppliers is simply because of feeling neglected or under-appreciated. Read More

Here are four ways to improve your company’s financial future today. How readily can you convert your business assets into cash? Read More

1. Write TO the customer, not ABOUT your company – Richard Sears understood that the customer should be the focus, not Sears. Instead of writing “We have the lowest prices” he would write “You’ll pay far less at Sears.” Count how many times you use the words “we,” “us” and “our” in your copy. Th Read More