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Since its conception in August 2006, Twitter has become one of the fastest growing social media platforms around. Until November of last year, the site has Read More

Can an intangible like a company’s culture make a difference in your business? That is a tough question. After all what is culture? And can it impact your bottom line? Read More

Investors and lenders want to buy into your plans but the truth is that most plans are too long, too complicated and they are not written with the target audience in mind. There are three key things to bear in mind before you start: Read More

The success of a small business depends on the funding it is able to arrange from various sources, which ensure a smooth cash flow. Read More

This post is for all the businesses out there that have heard of “Social Media” but have no understanding of what it is, how to use it and most importantly how much it is going to cost. Read More

Personal branding is not about designing "packaging" for yourself, or selling yourself as something you are not. It's so much more than a way to attract attention. But when it's done intentionally and authentically, it will do just that - it will get you noticed. Read More

Every company which has marketing and sales departments has at some point, witnessed the famous – sales and marketing fight and blame game – more commonly known as the sales and marketing mis-alignment. Read More

Everybody knows the Trump brand; this is one family who definitely knows how to do the right things in the right way to create the most efficient, well oiled and successful business! I did some digging on Ivanka Trump, Donald Trump’s daughter. Read More

Facebook advertising: Important facts you should know to maximize the efficiency of your ads and get as many Likes for as little money as possible. Read More

DICK DARMAN, the White House budget director two decades ago, once boasted of his ability to identify and shoot down hidden tax increases this way: "If it looks like a duck, walks like a duck and quacks like a duck, then it's a duck." Read More