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As I talk to prospects and clients, I hear on a regular basis, “I don’t need a mobile strategy, my target audience doesn’t use mobile devices to find what we offer”. I’m not going to lie, I’m guilty of playing into this as well, but it’s not true. Read More

As a website owner, you want your site to make you money. There are several ways to monetize your website today, but depending on the purpose of your website, certain ways work better than others. Read More

Many companies who do business online have forgotten that they are selling their product or service to a human being. They’ve gotten so far into the weeds that they all they can focus on is SEO this, PPC that, build this piece of content, and so forth. Read More

Mobile marketing is booming, there’s no disputing that statement. In fact, mobile ad revenue jumped 145% to more than $3 billion in the first half of 2013, which is phenomenal for our industry! Read More

Monetizing your mobile app, website, or blog takes far more effort than just selecting which monetization method you will be leveraging to generate your riches. Read More

Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in "(not provided)" data, Google has made all searches encrypted using HTTPS. This means no more keyword data will be passed to site owners. Read More

On September 17th (last Monday) the FTC announced that it would be hosting their first workshop on native advertising on December 4th in Washington, DC to “examine the practice of blending advertisements with news, entertainment, and other content in digital media.” Read More

Anyone familiar with the digital space understands just how much mobile is taking off. We’ve recently written about how Android app revenue is expected to double this year due to Android’s growing dominance in market share. Read More

For many publishers, traditional, or mobile, the idea of making money with Adsense sounds like a dream come true. Read More

Many of us in SEO espouse the great benefits of Google Authorship and the potential of the rumored AuthorRank. Many in SEO would argue that AuthorRank has not yet been implemented as part of the Google algorithm. Or has it been added already? Read More