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Have you just written an excellent and original eBook? Congratulations! Now it’s time for the next stage: getting your eBook to sell. It won’t be easy, but with the right tools you will be able to showcase your new eBook and start making sales under your unique brand. Read More

Marketing Automation is a field where programmers design platforms which are used as part of strategies to market their products and services by maximizing the use of the internet, specifically social media. It can also do automation for tasks that are repeated like the sending of newsletter emails Read More

The concept of evergreen marketing is becoming increasingly popular in the business world of today. At its core, labeling something as evergreen is a way of saying that a product or concept will have a continuous marketability. If your business is implementing an evergreen marketing strategy, here Read More

Combining old and new forms of advertising and marketing efforts to promote your local fundraising event will set it up for success.

With well-rounded, varied strategies, it shows you care about your community and the event you’re promoting. Make it a great gathering that everyone will want to c Read More

If you are stumped on how to improve your standing, the infographic below can set you straight. But before digging into all the information, here are the most indispensable criteria that affect how your website ranks locally. Read More

If we take into consideration the fact that almost 50% of shoppers view between 3 and 5 pieces of content before engaging with a sales representative, we can conclude that a blog is an essential ingredient for customer engagement, and ultimately, startup success. Read More

Social media is a notoriously subjective communication channel. One guy’s jokey exclamation mark is another guy’s yell. Even if you think you’ve got a pretty good handle on what you’re doing, it’s worth returning to the basics if you want to avoid causing accidental offense – and to maximise the op Read More

The Internet is still growing. There’s a lot for all of us to know. The growing economy is converting itself into a digital one, and software plays a big role in making it all work. Small businesses getting their business out into the Internet use lead generation software to shortcut the work that Read More

Businesses are racing against each other to win the trust of consumers. Due to this, any promotional efforts – such as advertisements and sponsorships – are focusing more on authenticity.

This greater focus is exactly why you need to work with micro-influencers. Despite a smaller reach, these in Read More

SEO and search marketing play such a major role in the success of all businesses, regardless of industry. Almost every business, no matter the size, has some sort of web presence and they are all competing for a few positions at the top of the Search Engine Results Page (SERP’s).

From producing Read More