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Tien Tzuo, co-founder and CEO of Zuora, talks about how far the business model has come in those five plus years, how latest technologies like IoT and machine learning is changing the subscription business, and why he feels that five years from now we may not be buying anything the traditional way. Read More

Social media is an essential tool for many different businesses. But for some, knowledge of social media is an absolutely integral part of running a business. If you really GET social media, here are some potential small business ideas you can use to build a business around your social media expert Read More

Consumers who have food allergies or sensitivities have a hard enough time finding food items they can safely eat. But now there are apps that can make the process a lot easier. ContentChecked is a small business that develops apps specifically for people with food allergies and sensitivities. Read Read More

If you have experience with computers and related technology, you’re well on your way to becoming a successful startup founder. There are so many potential small business opportunities out there for computer experts. So if you have the relevant experience, here are 50 potential small business ideas Read More

If you’re unsure where to start when it comes to Halloween advertising, there are many great examples out there that you can learn from. Here are 20 great ads you can use for inspiration for Halloween advertising ideas. Read More

Social media advertising makes it super easy to appear superbad. You can bias the way people think about you and make yourself (or your company) appear bigger than you are. Here are six crazy ideas that will help you look like a really big deal using social media ads. Read More

Halloween is approaching quickly. And for small businesses, that means it’s time to make plans for your Halloween marketing and promotions. There are many different tactics you can use to show off your holiday spirit and to get your customers involved as well. Read More

How early should your retail business start promoting holiday shopping? This year, the answer is “earlier than ever.” The way the holidays fall in 2016, as well as some important changes in consumers’ attitudes, could have a dramatic effect on customers’ shopping patterns — and your store sales. Read More

Twitter isn’t just a social media network. Over the course of the last decade, the microblog site has emerged to become an integral part of global society in its own rite. Twitter is a place where anyone can find fame, elections are fought and won and news travels the globe at break-neck speed. Bea Read More

Lengthy, all-encompassing training programs are a luxury most of us cannot afford in a small business or small department. Instead, you are better served to focus your training on very specific topics that you want your employees to learn--and provide training in short bursts interspersed with dail Read More