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Proximity Marketing is a vital part of the marketing campaign of several brands. Here are a few mistakes they should look to avoid.
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Amazon’s leading the way to a seamless grocery shopping experience. Traditional brick-and-mortar retailers should follow. Read More
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A one size fits all approach is of no use. Different merchandising strategies should be implemented for achieving distinct objectives. Read More
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Omnichannel Retailing is a must these days. The focus should be on providing consistent customer experience and personalization. Read More
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A one of a kind customer care experience is key to acquiring customers for life. Brands & retailers should take note of
these trends. Read More
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Retailers are resorting to data driven marketing. App & location-based marketing appear to be global favorites. Read More
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Customer behavior analytics data allow organizations to predict & personalize the shoppers’ journey. It allows them to acquire the edge over their competitors. Read More
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A high degree of in-store engagement with customers adds to their overall shopping experience. Retailers should pounce on this opportunity. Read More
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Retail has certainly evolved. The Internet of things in retail, video technology, proximity sensors, and digital payment options has revolutionized retail. Read More
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Every retailer wants to optimize store operations and improve marketing effectiveness. Leveraging retail analytics is a no-brainer. Read More
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