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Retailers can reap the revenue benefits of omni-channel shopping, but only if they know how to attract and connect with these highly desirable consumers. Doing so requires a deep knowledge of how these shoppers behave. It also requires structuring the company to be able to act on these insights. Mu Read More

The massive changes to Google’s Algorithm over the past five years, have completely changed the SEO game and many have gotten out and moved to content marketing tactics. Backlinks still have tremendous SEO value, perhaps not quite as much as before, but are still an important part of building up an Read More

Multi-channel marketing is vital for your company and for your customers. You always want to give your customers the best experience possible and that should be through all types of media that your company uses. Experiences are key to the success or failure of your business. Giving a great experien Read More

Online shopping can be quick and easy, and relatively inexpensive depending on what you plan on buying. I say quick and easy, but for a majority of us online shoppers it usually isn't that quick because of all the digital distractions put in front of us. Our subconscious mind sways us away from our Read More

Every year I write trends and predictions that I think will take place in the coming year regarding the future of the Internet and Internet based technologies. Here we look back at last years web predictions and trends to see what was correct and what was not such as the future of WordPress, Magent Read More

Figuring out the right content management system or platform to build your website with is not easy. Looking at the most used CMS platforms might help you make the right decision. Why do you want a platform with a large and growing user base? Well for one, a large community means there is a large c Read More

The fact of the matter is that small businesses are getting crushed on many fronts across the United States and the major fortune 1000 companies are dominating the economy. Technology is massively disrupting almost every industry. Banks need mobile apps, taxis need mobile apps, retailers need eCom Read More

SEO is far too complex and multidisciplinary to pay one single SEO agency or entity a monthly SEO service and get the ROI you should be getting. Additionally many of the most important things that you need to do for SEO are very specific skills that should either be done internally or contracted to Read More

I believe Magento 2.0 will be a game changer because its improved code structure, performance, ability to upgrade and add extensions for easier use as well as develop for will increase the community usage. It will also decrease the cost to implement an equivalent website on the older version. Ultim Read More

Trellis has been working hard on a four part digital strategy series covering all the basics of building your online brand, choosing your website technology, hosting your website, and much more. The first series is focused on building your technical foundation. The second series will focus on acqui Read More