77Lab submitted the following stories to BizSugar

As an effort to make it easier for small and medium businesses to bid on online display ads, Yahoo! has unveiled its new self-serve display ad solution, My Display Ads. The platform is meant to send the message to marketers that display advertising isn't just for the big companies, anymore. Yahoo! My Display Ads offers an easy, affordable way t Read More

Google jumps in the social media search world with SearchWiki

Google jumps in the social media search world with SearchWiki - http://lab.77agency.com Avatar Posted by 77Lab under Marketing
From http://lab.77agency.com 4708 days ago
Made Hot by: on November 26, 2008 2:11 am
On Friday Google launched 'SearchWiki', a functionality that allows users to customize their own search results and put them in control by allowing people to edit, review, delete and even add pages to the same search results. Read More

Motrin teaches us the good and the bad side of Viral

Motrin teaches us the good and the bad side of Viral - http://lab.77agency.com Avatar Posted by 77Lab under Online Marketing
From http://lab.77agency.com 4713 days ago
Made Hot by: on November 21, 2008 7:40 pm
Let the Motrin ad backlash be a lesson to those who think 'viral' is always a good thing. Viral equals a positive message. There can be good viral campaigns and bad viral campaigns. The reputation crisis which detonated this past weekend which was witnessed by just about every single mom-blogger existent in the blogosphere gives us the bad vers Read More

Google rolls out the Search-based keyword tool

Google rolls out the Search-based keyword tool - http://lab.77agency.com Avatar Posted by 77Lab under Online Marketing
From http://lab.77agency.com 4713 days ago
Made Hot by: on November 21, 2008 7:37 pm
Let Google help you. The new tool recently launched by Google, the Search-based keyword tool(beta), basically helps advertisers spot the 'unused' keywords consumers enter when conducting a search for their products. In other words, it prevents marketers from overlooking certain terms and suggests them to be added into their search campaign. Read More
Wandering the floors of IAB Forum Milan which held its 6th edition expo November 5th and 6th, I couldn't help but realize the number of interactive agencies who at their stands were blatantly promoting and singling out one very important service: Online Reputation Management- the monitoring of conversations that revolve around your brand, promotin Read More
Drums are currently rolling for Google as everyone sits and waits with uncertainty for their third quarter financial results to be revealed tomorrow. No one knows which way Google's stocks will be headed although we have witnessed a stock drop of 45%. Read More

Digital marketing embraces today's vulnerable economy

Digital marketing embraces today's vulnerable economy - http://lab.77agency.com Avatar Posted by 77Lab under Online Marketing
From http://lab.77agency.com 4749 days ago
Made Hot by: on October 15, 2008 7:31 am
It is very clear the world is traversing a brutal economic downfall which has led to some of the biggest bank failures in history. Global corporations are slashing spending significantly across all departments and releasing personnel in response to the deteriorating economic conditions.Presumably, when we hear the word recession, we immediately th Read More
Google just wants to have fun—despite the economic downturn. The beta version of Adsense for Games is now available for the integration of video ads into online social games. The opportunities of reaching more customers and placing relevant ads to reach the right audiences are expanding to this new medium. Read More
YouTube Insight as we know, provides detailed statistics about the videos that you upload allowing you to see how often your videos are viewed in the different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time. Today, YouTube Insight has gotten slightly better. And just as Google Read More
IKEA promotes its new campaign dubbed 'Come into the Closet' by welcoming users into their website which looks like a video but functions as an online catalogue at the same time. The site is http://www.kominigarderoben.se/. Once in, you find yourself in a sort of open stage scenario displaying a repertoire of Ikea closet items together with sur Read More
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