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Congratulations! Your user has just clicked the big ‘Begin Trial’ button on your site.

Unfortunately, as so many startups discover, it’s not time to drown yourself in confetti just yet.

Signing up for an app in 2016 isn’t a sign of commitment any more. All too often, it’s actually the SaaS eq Read More

If you were to re-launch the current version of the product today, how much would you ask your customers to pay?

Your product keeps evolving and you keep providing more and more value to your users, but are these improvements reflected by your price?

If you’ve ever thought about making change Read More

User retention is the scary metric every web analyst, product manager, and marketer is afraid of. I’ve struggled for years to find the magic bullet that will make retention optimization painless.

I still don’t have a quick and easy answer, I’ve come to realise that if you break it down into mult Read More