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The most effective way to make sure I care about your business is to make sure your business cares about me. Consider me, your customer, first. Do all your customer touch-points create a compelling narrative about your brand? Even better. Let me, the customer, be an author of your brand’s story! Read More

The more your product is based on an idea, the more liberty you have in choosing colors. Banks’ colors come in every flavor because money is a concept. Marketing, advertising and branding companies can color themselves however they choose. They are only limited by their customer’s imagination.

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Angelique Schumacher is an Associate Partner at Neu Citizen specializing in client services, project management and “Neu” business. Her client list encompasses major hotel and hospitality brands, including CityCenter, The Grand Del Mar, and most recently, Hilton. She is also the proud mother of two Read More