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First off, its key for small businesses to understand that they are “price takers“, not “price makers”. At the end of the day, the consumers are the final decision makers with regards whether or not a product is worth purchasing at any given price. Businesses must make educated decisions based on a Read More

First off, its key for small businesses to understand that they are “price takers“, not “price makers”. At the end of the day, the consumers are the final decision makers with regards whether or not a product is worth purchasing at any given price. Businesses must make educated decisions based on a Read More

The development of the retail market is shifting rapidly away from brick-and-mortar storefronts and toward e-Commerce venues. In an effort to remain competitive, many small business owners realize the need for an online sales outlet, but struggle to overcome the barrier of entry into the online spa Read More

Elliot Moskow is the CEO of Pricefalls.com. He launched Pricefalls in his Junior year of college and it has been a tremendous learning experience. This post serves to provide insights to small business owners who are considering contracting out a P.R. firm or looking at ways to take their P.R. in-h Read More