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So what’s the secret to online engagement? It comes with changing your perspective from just thinking about you, to thinking about what would delight other people… Read More

Creating blog content is a great way to attract new readers, to get SEO benefits for your blog, and to establish your authority. But it shouldn’t be treated as just a one way communication vehicle. You’re not just pushing information out into the world. Read More

Why is getting the right domain name important? Your domain name is a key part of your branding. Having keywords in your domain positively impacts your SEO (your online findability). It's hard to change your domain name later because you have to move your site, redirect links, change logos and let Read More

I have a confession to make to you. My dear blog. I’ve been cheating on you. Yes, I’ve now written several guest posts on other blogs. I’ve even had writing relationships with Copyblogger, Problogger, Firepole Marketing, DeniseWakeman.com, Basic Blog Tips, Social Buzz Club and some others we can ta Read More

Optimize your experience at Blogworld New York and other conferences by utilizing this survival guide with tips, supplies and strategies. Includes what to do before, during and after Blog World as well as the resources that are available. Read More

If you know which terms you rank for in Google (especially page 1), then you know why people are coming to your site and you can optimize the pages that they land on to help them better find what they need. You can also do more of the same. Write similar content about other, related keywords so yo Read More

If you’re new to blog writing or if you just feel like you’re not quite hitting your stride, this post is for you. Some things are so much easier when we have a checklist to use and we do a little planning before we write! In this post, I lay out eight things that I cover in each and every post and Read More