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If you can define copywriting as “salesmanship in print” then your landing page can be defined as “salesmanship in HTML”. In many ways, your PPC landing page is similar to a 30 second TV or radio commercial in that audiences are given three main messages in chronological order: WHAT, WHY and HOW. Read More

Managing and optimizing large sets of text ads can be cumbersome and tedious, especially if you’re conducting campaign wide A/B tests. Excel Pivot Tables can help simplify the process by automatically aggregating performance statistics across a large number of ads to make ad copy optimization easie Read More

Keyword research is a vital aspect of any PPC strategy that desires to see growth in leads or conversions. While there are plenty of third party keyword research programs out there, you may want to try out something light and free when you first start cutting your teeth on keyword discovery. I’ve f Read More

Dynamic Keyword Insertion (or DKI) is one of the most misunderstood and misused PPC tactics that marketers will try to implement in their PPC accounts. The most prevalent abusers of DKI include the likes of large online retailers and you’ve likely seen their paid ads when searching for something ob Read More

If you’re an AdWords marketer and you haven’t signed up for or linked an Analytics account you could be missing out on some cool optimization tweaks that AdWords on its own doesn’t provide. One such tweak is the optimization of ad positioning as it relates to keyword performance in each ad position Read More

I decided to go spelunking in the depths of YouTube to see if I could find any useful videos that launched this past month. I saw a lot of muck and mire but also found some gold. Here are the best 5 videos I found relating to PPC, SEO and social media marketing. Read More

Few AdWords marketers are aware of Ad Extensions and with good reason as the options to enable them are buried among other campaign settings. Adding Ad Extensions to your ads can help them stick out more to searchers and improve click through and conversion rates. While Google may plan to implement Read More

From fan-to-fan interaction to entertaining and rewarding fans, Facebook fan pages allows many opportunities to engage with customers and solidify a business’s presence in its niche. Any social media plan is incomplete without a Facebook fan page and here’s why. Read More

When was the last time you examined your website’s sales copy with a critiquing eye? If your web sales copy has gone stale, consider updating it according to these tips. Read More

PPC marketers looking to squeeze out more conversions per advertising dollar engage in continuous optimization and testing. Because PPC SEM has so many interchangeable parts, there’s always something to be optimized and tested. Here are some quick ideas to fuel your optimization machine. Read More