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My favorite framework for thinking about the customer lifecycle is “AIDA” (attention, interest, desire, action). I also like to add an “OR” (onboar Read More

Handy Tools for tech entrepreneurs implementing design thinking, Lean Startup, Customer Dev., Agile

This is the core resource set I've been using in workshops and talk. I'd very much look forward to feedback and notes from this forum if anyone's interested. Read More

Creating user habits is key to just about every modern product. The Hook framework provides a rigorous, accessible, actionable framework for doing just that. Please consider having a look- I'd love to know what you think. Read More

Excitement abounds about the death of the business plan. Yet the techniques that supposedly killed it, like Lean Startup, Design Thinking, and the Business Model Canvas, are very much about purposeful, coherent planning. This post is about what comes next. Read More