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What struck a chord was when they said “health is an investment you need to make both as professional that wants to be better and as a company that wants a happy and productive team”. Here are some of the tips gathered from their personal experiences - Read More

A few comments here and there on a YouTube video, a forum page, review site or Twitter can easily snowball into a PR crisis or add value to a brand. Monitoring online discussions, conversations and people’s sentiments are not just an indicator of what customers are saying, they are a influencers o... Read More

The average working professional is living in a constantly growing web ecosystem of applications and feels the need to keep up with all the web apps being used to “make life easier or do more”. With all the juggling of different accounts, navigating to different sites all over the web, there’s... Read More

It may seem unfair on the part of the people at Google but all search engines have an in-built preference to sites that are search friendly and generate fresh updated content more frequently than static sites which have a fixed number of pages. This is where sites built on CMS platform have an edge ... Read More

The recent huge IPO valuations makes you wonder if your own estimate for valuation of your own startup or funding requirement is too conservative. That could be whimsical thought! While it’s easy to compare with the big ventures that have made headlines, most startups are better off looking intern... Read More

With the new launch of the 2011 Volkswagen Jetta, the VW brand has set the social media grapevine buzzing with another engaging and fun social media outreach campaign which has everyone on the social web talking about the new Jetta.s Read More

With the exception of investors that make it clear their involvement will be purely financial, each investor brings something valuable to the startup whether it’s strong PR connections, legal advice, sponsorship network, existing customer base or something that can be extended to the growth of a n... Read More

There’s nearly nothing more effective in creating a sense of trust, validation and confidence in a site, product or shopping platform as a third party endorsement or hearing what others have to say. In a social shopping environment that comes in the form of user reviews, polls, opinions, votes, fe... Read More

Dr. Harish Hande, co-founder and managing director of Solar Electric Light Company-India (SELCO) Pvt. Ltd has been awarded the prestigious Ramon Magsaysay Award for 2011. His company provides clean and sustainable energy to the poor in India Read More

User experience has been the central focal point when it comes to web 2.0 application development. In the physical world, environment, surroundings and ‘place’ have a massive impact on your experience. Let's take a look at some real world examples... Read More