Just Web Comments Or Brand Equity?

Posted by buzzblogger under Online Marketing
From http://blog.tcc247.com 4596 days ago
Made Hot by: Entrepreneurosaurus on October 3, 2011 12:05 am

A few comments here and there on a YouTube video, a forum page, review site or Twitter can easily snowball into a PR crisis or add value to a brand. Monitoring online discussions, conversations and people’s sentiments are not just an indicator of what customers are saying, they are a influencers of a businesses brand equity.

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Comments

Written by businessavante
4596 days ago

Right, Buzz, and in the case of United Airlines, I believe Taylor Guitars came off best - they replaced the broken guitar at their expense, when they had no obligation to do so.

Duncan

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