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Landing page creation, optimization and analytics best practices.Landing page creation, optimization and analytics best practices. Read More

Ads in public transportation are the perfect place to employ a QR code. You’ve got a captive audience on the go. If they are interested in what your sign on the wall is promoting they can scan it, and take action right there on the spot... Read More

Marketing online is as important for a brick and mortar retail store as an e-commerce site. Increase exposure by marketing online with these marketing tips for your retail store.
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Ever click on completely unrelated content but end up being completely satisfied? What kind of marketing is this and how can you make it work for you?
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One key advantage of using landing pages for your online search engine marketing campaigns is the ability to add dynamic content. Technically, dynamic content is any variable page element that can be swapped out given a set of conditions, like the presence of a keyword or location information. Read More

You only have a few seconds to convince your visitor to stay on your landing page. These seconds are critical and your landing page needs to do everything it can to make a great first impression. Read More

The best way to show that you are truly interested in your visitors and want them to have the best possible experience with your company is to tailor your landing experience to their interests and needs. We call this message match, and its a basic requirement for relevant landing pages. Read More

I recently came across an article from AdAge that suggests that marketers should move away from holding banner ads accountable for conversions and instead focus on branding metrics. The basis for this comes from a study that found clicks aren’t an important metric for measuring the success of a ba Read More

This Tuesday, we are featuring Dell’s A/B lead generation form test, which was awarded a Gold ribbon in Which Test Won’s 2012 Online Testing Awards. Read More

A/B or split testing is an optimisation technique. It involves presenting different versions of a marketing message to potential customers and tracking the performance of each message in terms of conversions... Read More