I recently came across an article from AdAge that suggests that marketers should move away from holding banner ads accountable for conversions and instead focus on branding metrics. The basis for this comes from a study that found clicks aren’t an important metric for measuring the success of a banner ad.
How to Turn Display Ad Clicks into Conversions
Posted by ioni323 under Social MediaFrom http://www.ioninteractive.com 4364 days ago
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