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Very specific targeted Ad Groups & Keyword phrases allow you to narrow your focus and remove any clutter. The idea is to carry the relevant keyword themes from the original keyword search – through to Ad copy – to the Landing Page. Read More

Statisticians look for clarity in numbers. Artists understand how color and shape appeal to, and influence, people. Marketing professionals can combine the clarity of numbers with the appeal of graphics, using data visualization or DV tools. Read More

In the world of PPC marketing, it’s important to know what’s going on at all times. Whether you are just getting started with pay-per-click marketing or you have been doing it for years, you know that the main goal is to make money or get the proper ROI for your clients. Read More

The ability to analyze each keyword individually allows SEO experts and webmasters complete understanding of what customers are looking for when they choose to visit the page, how frequently certain phrases are used, what new keywords or phrases are being used and the “stickiness” of a landing page Read More

Designing and launching a website, whether it's for a personal project or for your business, takes quite a bit of time and effort. Whether you choose to design the website yourself or hire a professional, there are certain things you should keep in mind in order to ensure top quality and presentatio Read More

Much has changed since the first blogs appeared online in the 1990s. At that time, blogs were basically online journals available to the public; nowadays, blogging has developed to the point of becoming an industry in its own right. Blogs are used by people from all walks of life and professions. Read More

If you are an entrepreneur, you need to be sure to stay ahead of your industry and aware of the happenings around you. With that said, you can get a lot of this information from attending conferences and events in your particular field. Read More

Concentrating on your local seo market may seem less glamorous and considerably less fun than targeting national or global terms. However, the key advantage here is that you’ll be cutting down on the competition that you’re facing. Read More

With apps being made for everything, small businesses everywhere get to throw up a cheer to the developers who’ve made apps for small businesses. Not only helping to keep things running smoothly, these apps provide a greater degree of mobility and ‘business on the go’ to small businesses everywhere Read More

Marketing your small business can seem like a challenge. Some business owners are not sure where to start, or don’t have a large budget for advertising. However, there are many ideas that can help to market your small business at little or no cost. Read More