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Bigger brands set the bar high with their holiday campaigns. While most of us are sitting around enjoying them, there are those of us who start to think, “What exactly are they doing that we should be doing ourselves?” We can view their campaigns as a template to fuel our own social content strateg Read More

Hiring for content marketing is a hot topic — but one that's left some of the most experienced marketers baffled on whom and how to hire.

Content teams are still a new concept to many marketing departments, and there hasn't been literature on hiring for increasingly critical roles. Until now.
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Let’s face it, a lot of us just aren’t the brightest when it comes to equations, percentages, and visualizations of data when its related to marketing. That’s why there’s a bunch of companies out there filled with people who do understand. And, they want to make it easier for everyone else to under Read More