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Have you heard of negative SEO? Have you encountered negative SEO previously? I believe many people haven’t, yet it might be currently happening. The first time I know negative SEO exist is the year-end of 2014. At that time, I discovered my website, which was ranked steadily on the first page for Read More

Recently there was an event relating to medical search results from Baidu’s search engine which has now ignited the very hot topic – “how does Baidu regulate its advertising service?”

Can you just pay and advertise anything you want? Are there any regulations regarding advertising standards?

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Steve Jobs had once said, “Get closer than ever to your customers. So close that you tell them what they need before they realize it themselves.” An intelligent way of getting close to customers in this digital world is through the web. Every business has a website to represent its products and ser Read More

Want to generate more leads from your website? Have you ever thought of creating lead magnets as a part of your digital marketing efforts? Also referred with “sign up incentive”, “ethical bribe”, “freemium” and many other terms, lead magnet is a modern way to attract site visitors and generate qual Read More

Someone has truly said – The first impression matters a lot! Have you ever thought what people think when they first visit your website? What impression your website design puts on them – positive, negative or neutral? Well, if not, it’s the time to think in this regard. Your website home page is t Read More

It’s no doubt that SEO technique is the most powerful marketing tool. While it’s true that this method takes a lot of time to show considerable results, it reaps benefits for the long term. Well, if you can’t wait and want to kickstart your marketing campaign now or if you want a larger base of tar Read More

It’s no doubt that your company’s blogs form an important of your overall content marketing strategy. The informative blog posts help you generate traffic and increase your site visitors. They also open newer avenues of customer engagement and new opportunities because they can be easily shared soc Read More