BizSugar.com › Marketing › Still Using Baidu Ads for Your China Business? Understand the Ads Policy Difference Between Baidu and Google/Yahoo/Bing

Recently there was an event relating to medical search results from Baidu’s search engine which has now ignited the very hot topic – “how does Baidu regulate its advertising service?”

Can you just pay and advertise anything you want? Are there any regulations regarding advertising standards?

After reading the news about that “event” I started to ask myself many questions regarding Baidu’s advertising policies (to you and me it’s advertising, but Baidu call it “promotion”) and I was determined to discover the answers. So I set out to compare Baidu with other search engines to see if there were any differences. And of course I discovered that all search engines employ different advertising regulations based on local laws but also they differ based on ethical values and morals.