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Great article giving information to website publishers on the audience measurement statistics they should be promoting to advertising buyer, from leading 'beyond the mainstream media' expert Denise Shrivell. Written for an Australian audience though applicable broader afield Read More

Do you try and get the keywords in your tag line into your....key words? Sometimes the words that the SEO experts are telling us to use aren't the ones that we want to present as our tag line. So, how do you know which way to go....with the branding tag line or the SEO keyword Read More

Are there certain styles of marketing that just won't work in Business-To-Business promotion? As effective as the "But Wait...There's More" commercials are for a certain style of low price commodities, can using the same techniques damage your brand? Or does pushing those leads through your sales funnel to convert just a few customers at the end of the process make it all worthwhile Read More

Though it is a little while since Meryl last visited Australia, when here she demonstrated how to stand out from a crowd - by being real. She showed how the small, unannounced and unexpected gesture can thrill a client - lifting your brand above your competitors. Read More

Sometimes it seems that the agency and the client talk a totally different language. Here are some translations for young players.... Read More

With most people joining one of two opposite camps at the moment - “The Oh Me, Oh My, We are all Doomed, Doomed I tell you” mob, or the slightly cocky and arrogant “Recession? What Recession — Stop Making Excuses — It's all in your head” gang. The truth — just like the hole in the donut — is probably somewhere around the middle. Rather than buy Read More