The thing about stories is that they are memorable, and they have a takeaway – a moral – that persists beyond the details and facts. Stories, by their very nature and construct, are easy to remember and re-tell . . . and in that re-telling the brand comes to life.
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Why Your Brand Needs A Story
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GingerZumaeta under Marketing
From http://zumgi.wordpress.com 5128 days ago
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