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On September 19, 2012, the Wall Street Journal reported, “About three-quarters of venture-backed firms in the U.S. don’t return investors’ capital, according to recent research by ShikharGhosh, a senior lecturer at Harvard Business School.” So how can a startup business avoid failure? Start by read Read More

Want to know how to conduct market research? Don’t worry – it’s a lot easier than you might think. You do need to have some knowledge, of course, but putting the opinion of others to work for you is not that difficult at all. Read More

If you run a business only online or operate both an internet and a physical space, pay-per-click advertising is an avenue you should explore. Read More

This article offers five quick tips to establish control over your cash flow and business costs, and the impact they have on your profit, survival and growth: Read More

It’s no secret that Brazil has one of the largest economies in the world. It has a growing middle class that boasts nearly 90 million consumers, ripe for the picking in the eyes of large global brands that have yet to break into the Brazilian market. Read More

The key to driving a solid and financially stable company through the medium of sales and advertisement, can be found in the simple etiquette of business, and it is something to be learned, practiced and eventually mastered. Read More

Here are five of the biggest financial challenges a small business needs to overcome to be successful. Know that you aren't alone in your struggles. Read More

Learn 7 ways you can improve morale and productivity by boosting your employees' motivation. Communication is the key! Read More

Here we will look at some of the best ways to get your dream back on track and to take your business to the next level. Follow these steps and you’ll find that running a company can be highly exciting again and that you truly can change the world with your ideas. Read More

Marketing in another country comes with its own set of unique challenges and such is the case when non-Asian companies market to places like China, Japan, Taiwan, and the Philippines.

So, when it comes time for your American business to decide whether or not to turn its marketing efforts towards Read More