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This post explains how critical it is to have a unique selling proposition (USP) for your business that stands for something. Read More

This post explains how your sales letters and copywriting must go after the customer’s emotions or you won’t make the sale. Read More

Now, you too can show your commitment to the small business cause. Become part of The Underdog Millionaire small business owner’s movement. Sign up for the daily Tip Sheet today and get an Underdog Millionaire badge for your site. Read More

In the news this week, I heard that the last
fish cannery for sardines in the US will be
closing its doors after 135 years of service.

Keep reading to find out how you can completely
avoid closing the doors of your owns business. Read More

As my personal thanks to you for being a
loyal member of the Underdog Millionaires
I would like to give you the opportunity
to join the movement… for FREE.

Not only will you get a badge to show
your customers that you are a different
kind of business owner, but you will also
get increased traffic to your site.

All for NOTHING. It's my thanks to you. Read More

One of the biggest motivators for closing
a sale is fear.

Now, I’m not talking about horror movie-
type fear. I’m talking about fear of loss.

Use fear-based marketing to close more sales. Read More