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When there's so much publicity about a trend, it can create a numbing effect. Some may think social media advice falls into this category. This is a tongue-in-cheek list of reasons to ditch social media entirely. Read More

"Marketing" is much maligned, but, when done correctly, is honorable and even welcome Read More

When your selling messages aren’t doing the trick, it’s time to refocus and try new techniques like a swipe file. Read More

When you start your business, the legal entity you choose will affect you in many ways—from taxes to recordkeeping. You can choose from five structures: sole proprietorship, partnership, C corporation, S corporation, and limited liability company (LLC). This article explores the pluses and minuses of the Sole Proprietorship. Read More

A starter list of ways to differentiate your business, an excerpt from Arie Opps’ article, The Two Laws of Branding from the Inside Out, at Marketing Profs. Read More

Push marketing and pull marketing are both techniques that small businesses can use to good advantage. This article describes both methods, and uses examples of both push and pull marketing. Read More

A starter list of ways to differentiate your business, an excerpt from Arie Opps' article, The Two Laws of Branding from the Inside Out, at Marketing Profs. Read More

Whether you sell handmade jewelry, baby bibs, or e-books, good product photography is essential for your small business. Many small business owners start nervously biting their fingernails at just hearing the words product photography. They think that they have to own expensive equipment and have years of training to take good photographs. Not so, my friends. With a little bit of research and Read More