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As we all know, people are the most unpredictable part of business. How exactly do we limit this unpredictability, especially with regard to hiring and employee retention? The answer lies in an approach that combines proactivity on the front end and humility on the back end. Read More

Remarketing on YouTube has become almost as commonplace as remarketing on the Web. YouTube is the world’s second largest search engine with over 1 billion active users each month. Perfecting your marketing strategy for such a large platform can have huge benefits for companies, and what many are re Read More

Yahoo Small Business wants to give its existing clients what they truly want — sales. The company is working to accomplish this by driving traffic to its clients’ websites using Yahoo’s tremendous online presence. Read More

Taken with the idea of crafting his own brand of beer, Sam Calagione left his writing program at Columbia University in New York City in 1993 to apprentice at a brewery in Maine. One year later, Calagione built his own brewery using recycled kegs in the resort town of Rehoboth Beach on the Delaware Read More

Small business owners are always trying to cut back on spending. Some tasks, like business entertaining, are too important to cut completely. Entertaining is an integral part of any discount. Highlight the fact that you are bringing business contacts to these meals that are likely to need venues f Read More

Death and taxes, Ben Franklin wrote, are the only things that are certain in this world. Margaret Mitchell indirectly added babies to the list when Read More