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Experienced marketers have learned that bombarding customers with emails and otherwise misusing their customer data is a great way to chase them away. In addition, storing large amounts of sensitive customer data creates a tempting target for cyber-criminals, especially smaller companies who may ha Read More

How does your approach to email marketing stack up against your peers? Here are six key ways to evaluate your success. Read More

If you haven’t made mobile a priority for your email marketing initiatives, you’re not only falling behind, but in all likelihood, you’re also losing sales to your competition Read More