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Is email marketing dead? That's a question that never seems to go away. The answer is a resounding “NO” – with very good reasons and evidence as to why not. Here are five things for marketers to know as to why the demise of email has been greatly exaggerated. Read More

Experienced marketers have learned that bombarding customers with emails and otherwise misusing their customer data is a great way to chase them away. In addition, storing large amounts of sensitive customer data creates a tempting target for cyber-criminals, especially smaller companies who may ha Read More

How does your approach to email marketing stack up against your peers? Here are six key ways to evaluate your success. Read More

If you haven’t made mobile a priority for your email marketing initiatives, you’re not only falling behind, but in all likelihood, you’re also losing sales to your competition Read More

Today’s savvy buyers demand instant information and more online interactions, and as a result, the role of the sales person is evolving to meet these needs. This post reviews three top trends impacting sales and what small businesses can do to successfully address them. Read More