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COVID-19 pandemic has pushed brands and the whole world into uncertain territory. With so much uncertainty, brands have big questions lingering in front of them.

Should they even advertise at all? If they have to advertise – what should they advertise and what should they avoid? Should brands p Read More

Clootrack Insights on Banks
Now let’s shift our focus to Clootrack insights that were generated one year back (around June 2019) for clients of Clootrack. The insights were generated based on customer conversations of several banks to understand the key adoption drivers.

The adoption drivers s Read More

Life Insurance Industry in India has shown at a growth rate of 10.73% in 2019 compared to 2018 in first-year premium collection. Expected growth in the Life Insurance Industry is approximately 12-15% annually for the next three to five years. Private players occupied a market share of 33.51% in new Read More

Globally, the ocean cruise industry has witnessed an annual passenger CAGR of 6.63% from 1990 – 2020. Cruise Lines International Association (CLIA) projected 32 million passengers to travel on cruise ships in 2020, which is up from 30 million in 2019. Unfortunately, due to COVID, many cruises have Read More

Competitor analysis can be difficult! But not when you know how to do a competitor analysis! Enter the competitor analysis: An essential guide on how to conduct a competitor analysis! This document gives you an overall understanding of competitor analysis as well as an in-depth understanding of how Read More

What is Brand Perception?
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another – Seth Godin, Author, and Entrepreneur.

Brand perception is the feeling of a consumer harbor to Read More

Social media is no doubt a very powerful platform for marketing due to the high brand exposure and great return on investment. When more than 3 billion people are browsing social media content, it opens an infinite opportunity for brands and business to promote products and services using social me Read More