I read a blog post yesterday declaring the death of direct mail and found my inspiration to write this blog post. I am a firm believer in a multi-channel marketing approach; although direct mail is my business, I also market via my blog, my e-newsletter, Twitter, LinkedIn and old-school face-to-face networking. To demonstrate that direct mail is not in fact dead, I received permission from 2 cl
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These stories submitted by Thedirectmailman will be featured BizSugar's homepage
Is Direct Mail Dead?
Posted by thedirectmailman under Direct MarketingFrom http://www.thedirectmailman.com 5372 days ago
Are You Maximizing the Value of Existing Customers Before Spending Money to Find New Ones? - Biznik
Posted by thedirectmailman under Direct MarketingFrom http://biznik.com 5377 days ago
According to www.MarketingSherpa.com, it costs 5-7 times more to acquire a new customer than it does to sell more to an existing customer. Despite this, most businesses invest their limited marketing dollars exclusively on strategies to attract new customers.
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5 Ways to Avoid Sabotaging Your Personal Brand Online
Posted by thedirectmailman under Online MarketingFrom http://mashable.com 5377 days ago
Want to know what's being said about you or your company online? Then read this article for helpful tips & links. It also has useful suggestions for managing your limited time spent online, and for developing an audience.
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