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Persona-based marketing can help you target your marketing perfectly to each unique group of customers or prospects. To help you get started with persona-based marketing, here's a terrific guide packed with actionable advice and insights. Read More

Here are 4 of the most common challenges you’ll encounter running your own business and proven tactics to help you overcome those challenges.

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Marketers and business owners who understand human behavior and motivation have an unfair advantage over their competitors. Here’s how you can use neuroscience to supercharge your own marketing efforts.

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By understanding the emotions, human behaviors, and people’s motivations, you can significantly impact the success of the products you design and sell. Here are 8 proven, powerful ways you can incorporate psychology to increase engagement and design better products.



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Here are 8 proven strategies for making video marketing easier for any small business or startup (plus great free resources to get you started).

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Your ability to organize information about your customers efficiently and effectively is often the difference between your business succeeding and failing. Here's a curated list of the 10 best customer relationship management (CRM) solutions for small businesses and startups. Read More

The design of a mobile app is one of the biggest factors in whether people will use, and importantly, continue to use, a mobile app. Here are the important mobile app design trends we expect to see in 2018.


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To help you take your small business brand and marketing to the next level, here are six things you should know about how marketers and businesses will use color in 2018.

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What can entrepreneurs and small business owners do to amplify their marketing messages and what can they learn from big Brands? Troll marketing is a possibility. Here's a good look at the risks and benefits of troll marketing, and real-world examples of brands who are doing it exceptionally well. Read More

Every business owner and would-be entrepreneur should check out these 28 statistics about AI in 2018 (and beyond). Read More