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Google Analytics is a fantastic tool, but in my experience more than 80% of the companies actively using it, are not getting everything out of it. Or even worse, are not able to increase their bottom line.

There are a lot of factors that determine how useful a tool is for your organization.

I Read More

Print industry is undergoing transition. Gradually but significantly the industry is shifting towards digital platform and for good reasons. It is driven by the necessity of the enablement of e-commerce into the conventional print industry which is ravaged by digital technologies. Certain factors r Read More

Hiring a freelancer helps small business owners get better quality, reduce cost and improve turnaround time. Read More

An elevator pitch is a succinct and persuasive introduction of your business to a potential customer. Here's how to create your small business elevator pitch. Read More

In the shadows of social media and review sites lurk online trolls -- which many small business owners know all too well. If you're currently dealing with a trollish situation, learn three easy and effective ways you can fight back without hiring a lawyer. Read More

Determining what type of business you're starting and walk through this list to help you understand what the cost of starting a business might be for you.

The question of how much it will cost to start a business is certainly a loaded one. It can be anywhere from hundreds of thousands of dollars Read More

Do you use a blog to connect with customers and prospects?

Wondering how to plan and publish strategic content on a consistent schedule?

In this article, you’ll discover how to set your blog’s editorial calendar for an entire year. Read More

Today, we are experiencing a shift in how companies can efficiently market to their consumer base. It’s difficult to break through the noise, especially when you’re promoting a new company or new products or services. How can you break through the noise?

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What if you could resurrect lost customers and reclaim lost revenue? You could grow your business and spend less doing so. Here are 8 effective techniques you can use to revive lost customers. Read More

The Internet is full of possibilities to develop your brand, gain new customers and become more popular on your local market. Constant improvements to your online presence have become a kind of a survival tactic for most marketers. Read More