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You need to have marketing strategies in place for millennials and their generational successors. Here are 5 key differences between Generation Z and Millennials, and a look at how these differences will impact your business.

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The essential facts and statistics to help you understand what being an entrepreneur really looks like, how you can increase your chances of success, and what you can expect once you start living that startup life.

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Should You Be Using Videos on Websites? Find Out Now!

Using videos on websites and blogs is essential, but understanding the Pros & Cons of Having Video on Your Site or Blog can be even more important.


Marketing videos are not a new thing, but they are definitely evolving and exponentiall Read More

Understanding your target market’s consumer behaviour is crucial to the success of your business. Google Analytics is a popular free tool that will help you learn where your traffic is coming from, the pages they are visiting, and how long they are staying.

It is a double-edged sword in that you Read More

According to one study, at least 70% of Instagram users have sought a company out through the platform while 62% follow at least one company profile. Mastering Instagram is thus a highly vital aspect of your social media marketing efforts. Read More

Lead generation is very important in all business, small or large. This Marketing Eggsper round-up includes a collation of posts all about lead generation — using analytics, case studies, internet marketing ecosystem, welcome emails, tele-verification, social media tactics, closing web leads and mo Read More

Finding success and attracting more customers to your business requires managing and executing the trifecta of marketing, advertising and outreach. Read More

Brent Leary shares this fascinating post (and a video interview) about the new trend of voice-technology -- and tech giants like Amazon who are leading the way. More importantly, Brent looks at how small businesses can leverage this technology as well. Read More

Blogging has become an important extension of business websites. But do you know how to engage your readers and grow your blog with infographics? The infographic here highlights why people like infographic content and why they are likely to share it on their social media profiles. Read More

Types of Content Marketing That Drive Website Traffic to Your Business

What types of content marketing techniques should you be using to drive qualified website traffic?


This is an important question especially for start up businesses who’s marketing budget is not that huge. Read More