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Finding a great app or tool sometimes can feel like winning the lottery – maybe not the Mega Millions, but at least a $20 scratch-off ticket. Here are some winning picks from some of our favorite sources. Read More

Color has a deep and often subconscious effect on our behavior. Color is often used to persuade or influence us. How you use it in your business can impact whether your business succeeds or fails. Learn about the psychology of color and how to use it effectively in your business.


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We’ve all heard the old cliche – less is more. But, is it really true? When it comes to web design, the answer is yes. Taking the time to streamline your website will create a better user experience and serve your business better. Read More

I wanted to sell my websites and just get back to taking care of household.

But then, fortunately, very soon after this thought popped up, I bounced back with twice the strength and confidence (thanks to my hubby).

After I was stabilized, I went back and analyzed what caused the thought and w Read More

It’s 2018; the age of the customer! And our younger generations are more savvy than ever before.

Time to change, if your website is exploiting any questionable conversion tactics…

With this in mind, let’s dive into some of the best (by that I mean, worst) examples of cunning dark patterns des Read More

Social media is a powerful marketing tool for top brands and small businesses. But do you know how to make it work? Here are 5 creative ways to make social media work for your business Read More

The reading habits of successful people are also a reminder of why spending and committing time to read is essential.

Warren Buffet is reported to spend 5-6 hours a day reading. The young Elon Musk spent 10 hours a day reading and Bill Gates reads a book a week. Read More

Whether you’re building brand awareness, advertising a product, or educating through your content, stories are the key to building real human connections between you and your customers. Read More

Business owners invest in their long game all the time. They hire people who will help them grow, they take calculated risks with trepidation, they work countless hours in hopes that someday they can work less. So, why would the investment in content marketing be any different? nt? Read More

The goal of most marketers is to get a high open-rate of their emails, and this is a goal that has become more and more emphasised as the email open-rate has declined over the years. So, how to increase your email click-through rate, considering the trends today? Read More