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With thousands of products on store shelves, eye-catching packaging design is the only on-the-spot tool you have to encourage sales. Here are four psychology-based design tips for improving product packaging design, and ultimately, increasing revenue.

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It’s that time of year again! Are you ready for your company Christmas party? There are always survival guides for employees, but what about the other side of the fence? Here are a few pointers for those throwing the parties.
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If your small to mid-size business is active on social media, and you’d like to include your entire team, there are some especially effective ways to make it happen. Here are five of them. Read More

Although the use of VR in digital marketing has not yet taken off and gone mainstream, some brands are trying to experiment with this technology to create a more personalized and engaging experience for their customers; this makes sense considering the fact that it’s a technological device that’s e Read More

How do you figure out the management style that works for your organization? That depends on your industry, and the size of your staff. Let’s take a closer look at some of the different management styles. Read More

Shall we be using emojis in the workplace? With the workplace ever changing, Helen Anglin from Exposure Ninja explains why we should. Read More

Everyone in business loves to complain about their boss, and a classic Gallup study found that 50 percent of current employees have left at least one job in their career to get away from a bad manager. When asked for clarification, the most common reason seems to be a managers lack of clarity in se Read More

When creating a Google Adwords campaign, the type of keywords you choose to target will make or break your campaign. Choosing the wring type of keywords can lead to wasted spend and poor results. Read More

Page relevance refers to how well a search engine believes that your website page answered a user’s query. It is a major factor in building page value, and by understanding why a user made a query, and ensuring that your landing pages have headlines that are relevant to the query, you can significa Read More

Why is the page value of your website important? Because it affects everything from search engine rankings to the credibility of your site, and it also plays a large role in how well you engage visitors. Building your domain authority is one of the three keys to building page value, and here’s how Read More