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If you are into online marketing, it is likely that you are already aware of influencer marketing by now. They play a strong role in establishing the brand image of a company. But at the same time, these influencers are quite expensive and their rates do not fit into the budget of smaller companies Read More

Small businesses need to understand their target audience first before spending their money on marketing efforts. What is target audience and how to find it? Read More

Ready to be inspired? Check out these awesome tips learned from the show Girlboss that's based on the true story of Sophia Amoruso's success. Read More

From traditional bank lenders to alternative financing companies, these days, there are many organizations and individuals willing to lend to your business—no matter your qualification.

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If you’ve kept up with the latest on Amazon, then you know that they’re all over the news this month.

Not only did they recently acquire grocery mega-store Whole Foods for a whopping $13.7 billion, they’ve also made a formidable entrance into the small business financing space. Read More

For enhancing the in-store experience of customers, should retailers go for robots or humans? Conflict among different age groups have retailers in a fix. Read More

Summer is here and in many communities, that means an influx of tourists. While it’s obvious how local attractions benefit from tourism, it’s Read More

Are you ready to get inspired?

It’s easy to get caught up in the day-to-day of your business. There are so many projects to complete, so many fires to put out and so many deadlines you can’t afford to miss.
Do you remember when your business was new, when you had that a-ha moment that changed t Read More

A customer’s impression of your business starts as soon as they're exposed to your brand for the first time—which is often online. Here's how to perfect this digital experience. Read More

If you’ve ever been to a bicycle shop, you may have been struck by how exclusive or unwelcoming the environment was. But that’s where one shop, Bryson City Bicycles, aims to set itself apart. Read about how this destination bike shop has built its business around a simple philosophy. Read More