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Recognizing the hard work and achievements of employees has long been proven to be an effective, long-term motivator, helping maintain morale within the workplace and boost productivity. The challenge many small businesses face is finding ways to recognize stellar employee work without going over b Read More

Nicole Reddie, co-owner and founder of Apps4U, explains why it's important for businesses to develop their own app. Read More

About 78% of managers think that content is still the future of marketing and that branding is king. It shouldn’t be any surprise.

Stories are as old as time.

The first cavemen shared stories on the walls of their dwellings, documenting great hunts and stories of heroes. Storytelling makes us Read More

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Everyone assumes their product or service is so great that “wor Read More

How could there be business risks in your relationships? For most business owners who’ve started a business from scratch, the notion of regarding as risky the many positive relationships they’ve built over the years with customers, vendors, and even employees is indeed a difficult concept to wrap Read More

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Maybe it’s time to look harder at the mantra of a new breed of gurus and successful entrepreneurs, including Read More

The Internet of Things (IoT) is a novel and exciting concept for consumer applications. I mean, who doesn’t want an internet-connected refrigerator that can generate recipes for you based on what foods are inside of it? Read More

If you want to use social media to promote your business, you need to carefully consider what types of posts are most likely to resonate with your audience. But you’re in luck! There’s plenty of inspiration out there for social media post ideas. Here are 20 you can use for your own small business. Read More

Mobile applications recently have gained a lot of attention from businesses and their customers. They are a great medium of marketing and information for the people out there. Many mobile application development companies are providing businesses with the finest solutions for their marketing and pr Read More

Fear. There's a lot of it when it comes to making a major purchase. Like the purchase of a franchise business. Read about the 5 fears you'll experience when you buy a franchise. Read More