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Organic reach on social media has been declining for years. Is it finally time to give up the ghost? Read More

Okay, I’ll be the first to admit that the headline for this post is kind of silly. But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea. (Yes, another cliche.) Read More

Do you know what is the single most important marketing decision you’ll make in 2017 for your business? No, it’s not creating a new content marketing program, beefing up your social media presence or even learning Snapchat. The most important decision you’ll make in 2017 is to whether to hire a ded Read More

Is Twitter dead? Probably not.

Twitter is giving full access of its Tweets to Google.

Twitter is making use of this traffic without logging into the platform.

If you are a blogger, marketer or in business, Twitter should be a part of your overall social media campaign. It is vital to tweet Read More

Introducing new policies to ensure a safe and productive workplace makes sense on all sides.

Unfortunately, if your employees don’t know about your policies, it won’t do a damn thing to solve your company’s problems. In other words, if your employee handbook doesn’t get read, you’re fresh out of Read More

Art Silverman had a vendetta against popcorn.

Silverman wanted to educate the public about the fact that a typical bag of movie popcorn has 37 grams of saturated fat, while the USDA recommends you have no more than 20 grams in an entire day. Read More

Watching the ads on the night of the SuperBowl LI, I was feeling the pain—and the exhilaration—of the business owners and marketing folks who must have worked very hard for over a year for this 30-second, $5 million moment when their ad  was presented to over the more than 111 million people watchi Read More

Workplace competition can help make your staff more productive, more engaged and more energized. However, it can also stress them out, crush their confidence and lead to lasting resentment. Some people are naturally competitive and thrive in competitions, while others aren’t and will cringe at the Read More

To be happy, everyone needs to have a goal. If you have a goal, then you have something to aim for. Goals give you a mental image of a better future. With a goal, you have hope, desire, ambition, motivation and enthusiasm. Read More

Deciding to incorporate your ecommerce business could be the smartest business move you make all year. Here's how to start. Read More